Seldons Insights https://seldons.ai/insights/ What Seldon has verified in the field. Global influencer marketing run in 21 countries — fees, collaboration rates, and how views really distribute. en The one K-beauty route that has actually been proven https://seldons.ai/insights/kbeauty-proven-route https://seldons.ai/insights/kbeauty-proven-route K-beauty did not prove that Korean products win. It proved one route: seed, hit a retail event, take the ranking, trigger vendor buy-in. Fri, 28 Aug 2026 00:00:00 +0000 The collaboration rate we hold, and why higher is worse https://seldons.ai/insights/influencer-collaboration-rate https://seldons.ai/insights/influencer-collaboration-rate We keep ours at 7-8% of proposals sent. A campaign that comes back at 50% has not done well — it overpaid. What actually sets a creator fee. Tue, 18 Aug 2026 00:00:00 +0000 The odds of a million-view video, from 25,613 posts https://seldons.ai/insights/odds-of-a-million-view-video https://seldons.ai/insights/odds-of-a-million-view-video Seventy-eight of 25,613 seeded pieces passed a million views. One in 328. Why planning around that number is a mistake, and what to plan around. Tue, 18 Aug 2026 00:00:00 +0000 What viral seeding actually costs, measured on 79,966 posts https://seldons.ai/insights/viral-seeding-cost-per-view https://seldons.ai/insights/viral-seeding-cost-per-view We sampled 79,966 pieces of our own seeding content. The pricier structure returned 3.9x the average views and a lower median. Both are true. Tue, 18 Aug 2026 00:00:00 +0000 Four types of influencer marketing, and which one scales https://seldons.ai/insights/types-of-influencer-marketing https://seldons.ai/insights/types-of-influencer-marketing Most guides sort influencer campaigns by how you pay. Sorting by what creates the reach gives four types, and only one of them has no ceiling. Sun, 16 Aug 2026 00:00:00 +0000