Helping your brand thrive in the age of AI.

What has shaped my work?

I began with the work of selling products across borders. Trade brokerage and a consumer goods import and export business in the United States led me into global commerce, brand commerce and global marketing.

I developed software and advised on commerce strategy, later extending that work into SaaS and AI. Today I lead Indent Corporation (인덴트코퍼레이션), bringing those experiences together to help brands pursue substantial growth.

I'm interested in how a good product finds its customers and becomes a brand they keep choosing. I think about what needs to change, and what work needs to happen, for that growth to continue across more markets.

What do I write about?

I draw on two strengths, practical AI use and ecommerce, to explore the decisions and work behind brand growth. That includes delegating work to AI, understanding customers and creators, and deciding which overseas markets to pursue.

I'm also interested in how AI changes careers and workplace culture. You do not need to run a brand to find an idea you can use in your own work.

I draw on experience and public research. When reading a figure, consider the source, research date and sample scope given in the article. I will also explain my connection when discussing an example or service related to Indent.

These ideas also appear in my 2023 Forbes Korea column on the future of affiliate marketing and commerce and my 2026 MoneyToday column on four conditions for sustainable K-beauty growth. Both articles are in Korean.

What can I ask?

Bring a question about growing a brand, applying AI at work, careers or workplace culture. An unfinished thought or a subject you would like a future article to explore is welcome too.

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