Seldon
Helping your brand
thrive
in the age of AI.
Practical lessons from using AI and building ecommerce businesses. Ideas for growing brands and making work better for the people behind them.
Knowing a new technology is only the beginning. I look at what it changes in practice, and share the experiences and questions that emerge.
Insights
Questions from building brands, explored through experience and data.
The one K-beauty route that has actually been proven
K-beauty did not prove that Korean products win. It proved one route: seed, hit a retail event, take the ranking, trigger vendor buy-in.
Read the storyThe collaboration rate we hold, and why higher is worse
We keep ours at 7-8% of proposals sent. A campaign that comes back at 50% has not done well. it overpaid. What actually sets a creator fee.
Read the storyThe odds of a million-view video, from 25,613 posts
Seventy-eight of 25,613 seeded pieces passed a million views. One in 328. Why planning around that number is a mistake, and what to plan around.
Read the storyFOR YOUR BRAND · INDENT
Ready for your brand’s next market?
Looking for creators and a campaign that fit your brand? Talk to Indent about GIM, Global Influencer Marketing.
LETTERS FROM SELDON
A few ideas to take with you.
Thoughts on AI, brands and how we work, plus new writing and updates from Seldon.
What are you thinking about?
Growing a brand, finding your next step, or building a team in the AI era. Share what is on your mind.