Seldon
01
AI
How we work, rethought
Applying AI to work and business, and exploring what to delegate and what still calls for our judgment.
Explore my perspectiveTHE PERSONAL JOURNAL OF SELDON
Brands, growingacross borders,with creators + AI.
I founded Indent Corporation to run global influencer marketing for brands from the US, Japan, Korea and Europe, with AI doing the heavy lifting. Here I share judgments and experience that brand founders and commerce leaders can put to work right away.
01 / PERSPECTIVES
Three perspectives. One curiosity.
How good products and ideas find their people—and grow into lasting businesses.
02
Influencer
Brands grow through people
Connecting creators, content and data. Lessons from the decisions and practice of global influencer marketing.
Read influencer marketing insights03
Commerce
From product to market
Thinking beyond the first sale: how a product becomes a brand people keep choosing in new markets.
Read about market entry02 / SELECTED WRITING
Notes from the field.
Questions from building brands, explored through experience and data.
The one K-beauty route that has actually been proven
K-beauty did not prove that Korean products win. It proved one route: seed, hit a retail event, take the ranking, trigger vendor buy-in.
Read the storyThe acceptance rate we hold, and why higher is worse
We keep ours at 7-8% of proposals sent. A campaign that comes back at 50% has not done well. it overpaid. What actually sets a creator fee.
Read the storyThe odds of a million-view video, from 25,613 posts
Seventy-eight of 25,613 seeded pieces passed a million views. One in 328. Why planning around that number is a mistake, and what to plan around.
Read the storyFOR YOUR BRAND / WITH INDENT
Growing your brand
in a new market?
If you need an influencer campaign matched to your product and target market, the Indent team I lead will review it with you.
Talk to IndentLETTERS FROM SELDON
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Get Seldon’s notesASK SELDON
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starts with a question.
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