Seldon
Press — coverage, columns and interviews
Columns and interviews by Seldon Yoon (윤태석), founder and CEO of Indent Corporation, plus selected coverage of Indent, Spray and Vovu.shop.
Most pieces are in Korean, so each carries a one-line English summary.
Columns 6
Pieces Seldon wrote.
MoneyToday Korean
지속 가능한 ‘K뷰티’의 4가지 조건What lasting K-beauty growth needs: direct customer relationships, markets beyond the US, local creators and AI, and launching in several regions at once.
ZDNet Korea Korean
K뷰티 제2 전성기...‘실행 속도와 시스템’이 경쟁력In K-beauty’s second boom, execution speed and operating systems matter more than company size.
ZDNet Korea Korean
가볍게 여는 중소 브랜드 ‘글로벌 진출’AI-powered D2C infrastructure now lets small brands sell abroad without heavy upfront investment.
ZDNet Korea Korean
소비자의 시선이 머무는 곳, 그곳이 마케팅 전장이다Marketing follows consumer attention: AI, global infrastructure and omnichannel strategy for creator-led commerce.
ZDNet Korea Korean
“플랫폼에서 D2C로”...K-브랜드 글로벌 진출의 새 패러다임Korean brands going global are shifting from marketplace dependence to creator-driven D2C.
Forbes Korea Korean
제휴 마케팅과 커머스 시장의 미래Affiliate marketing as a new model for commerce, as privacy rules make paid advertising less efficient.
Interviews 2
Interviews with Seldon.
Maeil Business Newspaper Korean
“AI가 최적 인플루언서 추천 … 진격의 K뷰티 마케팅 돕죠”How AI finds the right creators for a brand in minutes, and the launch of Vovu.shop for global D2C sales.
Seoul Economic Daily Korean
AI로 지갑 여는 마케팅…“1인 기업도 조 단위 매출로”AI that picks, out of 20 million creators, the ones most likely to drive purchases — and why one-person brands can reach trillion-won revenue.
Coverage 9
Reporting on Indent Corporation and its products.
News1 Korean
인덴트코퍼레이션, 지난해 매출 91% 성장…‘AI 롤업 전략’Indent grew revenue 91% in 2025, with a three-year CAGR of 233%, on an AI roll-up strategy.
KORIT Japanese
購買に繋がるAI×クリエイターマーケティング技術｜Indent JapanInterview with Indent Japan on matching global creators to brand campaigns with Spray, and its Japan strategy.
Unicorn Factory (MoneyToday) Korean
“클릭 몇 번으로 글로벌 판매”…인덴트, AI 커머스 ‘보부샵’ 출시Indent launches Vovu.shop, an AI cross-border commerce platform for selling in 16 markets.
Hankyung Business Korean
팔로워 천 명이 조회수 100만 달성… ‘인플루언서 시딩’이 만드는 브랜드 경험How creators with a thousand followers reach a million views, and how Spray’s AI finds them at scale.
ZDNet Korea Korean
인덴트코퍼레이션, 4Q 흑자전환...“커머스 특화 AI 덕”Indent turns profitable in Q4 2024 on commerce-specialized AI, with US and Japan entities planned.
MoneyToday Korean
AI 마테크 ‘제리와콩나무’, 올리브영·아모레 등 고객사 35곳 돌파Indent’s AI marketing subsidiary passes 35 clients, including Olive Young and Amorepacific.
The Korea Economic Daily Korean
AI로 K뷰티 ‘찰떡’ 인플루언서 매칭How beauty brands such as SKIN1004 use AI to match with influencers overseas, featuring Indent’s Spray.
Hankook Ilbo Korean
‘AI가 인플루언서 발굴한다’ 인덴트, AI 이용한 디지털 마케팅 자회사 설립Indent launches an AI marketing subsidiary whose tool finds suitable creators among 20 million in minutes.
How should Seldon be credited?
Please use “Seldon Yoon, founder and CEO of Indent Corporation.” Korean-language media credit him as 윤태석 (Yoon Tae-seok), and “Seldon” is written 셀든 in Korean.
Is there a short bio for articles?
Seldon Yoon founded and leads Indent Corporation, an AI commerce company. He helps brands from the US, Japan, Korea and Europe grow abroad with creators and AI, and works between Seoul and Irvine, California.
Where can I download a photo?
A profile photo (1254×1254 PNG) is available for editorial use. If you need another size or image, ask through the contact below.
How do I request an interview or a talk?
Send your outlet and deadline through Ask Seldon. Questions about Indent’s services and campaigns go to Talk to Indent.