What sets the quote?
Four things set an influencer seeding fee, and all four are measuring one thing. how common it is to find a creator who will take this job. Common brings the fee down; rare pushes it up.
- Brand recognition · does a creator want to work with this brand. It differs by country.
- Product appeal · can a creator carry this particular product.
- Brief difficulty · how much the shoot and the direction ask of them.
- Creator scarcity · follower size, but also how narrow the persona you want is.
Same brand, same country, same brief: change one of these and the quote changes. That is why a person reads the conditions and prices it, rather than a calculator.