Export pricing calculator

A cosmetics & skincare product costing ₩18,000 to make and weighing 0.3kg lands in Australia at about $36.94 once freight, duty and GST are paid. To keep a 45% margin after marketplace fees, price it at A$153.95.

Knowing your landed cost does not give you a price. This works from what the product costs to make and what it weighs, through duty, GST and freight, to a number you can actually put on the page in AUD — rounded the way Australia prices things.

What Australia charges on imports

Import tax	GST 10%
Duty-free threshold	A$1,000 · No duty below AUD 1,000, but GST applies to low-value imported goods sold by registered overseas businesses.
Rate used	1 USD = 1.40 AUD · 2026-08-31 · open.er-api.com (ECB·중앙은행 집계)
Price convention	A$….95

Defaults as of 2026-08. Duty rates, thresholds and exchange rates change, and freight depends on your carrier contract — every field here can be edited. Source: Australian Border Force

What actually differs about selling into Australia

Amazon.au is still building share; eBay Australia remains larger in several categories at 10–13% including payment.
Freight is the highest per kilo on this list. Products under 500 g travel economically; anything bulky needs sea freight to work.
GST applies to low-value imports sold by registered overseas businesses, so the AUD 1,000 duty threshold does not exempt you from tax.

What each target margin costs the customer

Target margin	Retail price	Profit per unit	Actual margin
30%	A$109.95	$21.77	30.4%
35%	A$120.95	$27.65	35.1%
40%	A$135.95	$35.66	40.3%
45%	A$153.95	$45.27	45.2%
50%	A$177.95	$58.09	50.1%
55%	A$210.95	$75.71	55.1%

What weight does to the price

Weight	Freight	Landed cost	Retail price
0.1 kg	$21.30	$34.34	A$142.95
0.3 kg	$23.90	$36.94	A$153.95
0.5 kg	$26.50	$39.54	A$164.95
1 kg	$33	$46.04	A$191.95
2 kg	$46	$59.04	A$245.95
5 kg	$85	$98.04	A$406.95

Duty rates into Australia by category

Category	Typical duty
Cosmetics & skincare	5%
Apparel	5%
Footwear	5%
Consumer electronics	0%
Home & kitchen	5%
Supplements	0%
Toys	0%
Jewellery	5%

Typical rates for consumer goods. The rate that applies to your product is set by its HS code, not its category — confirm yours before you commit to a price.

The same product in other markets

Market	Freight	Landed cost	Retail price
Japan	$14.10	$27.14	¥13,000
Singapore	$14.10	$27.14	S$101.90
South Korea	$14.10	$27.14	₩112,000
China	$14.10	$28.50	¥587
United States	$21.30	$34.34	$92.99

Same factory cost, same weight, same target margin. Freight differs by lane, so landed cost and price do too.

Questions people ask

How do I price a product for Australia?

Start from what it costs you to make and what it weighs. Add freight for that weight, duty at your HS rate, and GST where it applies — that is your landed cost. Divide by one minus your target margin and fees, convert to AUD, then round to what Australia shoppers expect to see. This calculator does all of it.

Does weight really change the retail price?

On small parcels it dominates. On this page a 0.1kg unit and a 2kg unit differ by A$103 at the same margin, because freight is charged per kilo and small shipments carry a fixed base fee. Bulky-but-light products are charged on volumetric weight instead.

Is there a duty-free threshold for Australia?

The threshold is A$1,000. No duty below AUD 1,000, but GST applies to low-value imported goods sold by registered overseas businesses.

Why is the recommended price not a round number?

It is rounded to the convention of the market. Australia prices land on A$….95, so the calculator rounds up to the nearest one rather than showing a raw figure nobody would put on a page.

Export pricing calculator for Australia