Seldons
Export pricing calculator for the United States
A cosmetics & skincare product costing ₩18,000 to make and weighing 0.3kg lands in the United States at about $34.34 once freight, duty and Sales tax are paid. To keep a 45% margin after marketplace fees, price it at $92.99.
Knowing your landed cost does not give you a price. This works from what the product costs to make and what it weighs, through duty, Sales tax and freight, to a number you can actually put on the page in USD — rounded the way the United States prices things.
The duty rate is set by your HS code, not the category. Don't know it? Estimate it from your product page
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What United States charges on imports
| Import tax | Sales tax varies by state · The United States has no federal VAT. Sales tax is added at checkout by the marketplace or your storefront and is not a cost you carry. |
|---|---|
| Duty-free threshold | None · The USD 800 de minimis exemption ended in 2025. Treat low-value parcels as dutiable and confirm the current rule with CBP. |
| Rate used | 1 USD = 1 USD · 2026-08-31 · open.er-api.com (ECB·중앙은행 집계) |
| Price convention | $….99 |
Defaults as of 2026-08. Duty rates, thresholds and exchange rates change, and freight depends on your carrier contract — every field here can be edited. Source: U.S. Customs and Border Protection
What actually differs about selling into United States
- Amazon takes 8–15% referral fee by category and most beauty and apparel sits at 15%. Walmart Marketplace runs 6–15%.
- Shoppers expect free shipping over roughly USD 35–50 and free returns. Both come out of your margin, not the customer's.
- Sales tax is added at checkout by the marketplace, so your listed price is what you keep before fees — unlike most other markets on this list.
What each target margin costs the customer
| Target margin | Retail price | Profit per unit | Actual margin |
|---|---|---|---|
| 30% | $66.99 | $20.59 | 30.7% |
| 35% | $73.99 | $26.33 | 35.6% |
| 40% | $81.99 | $32.89 | 40.1% |
| 45% | $92.99 | $41.91 | 45.1% |
| 50% | $107.99 | $54.21 | 50.2% |
| 55% | $127.99 | $70.61 | 55.2% |
What weight does to the price
| Weight | Freight | Landed cost | Retail price |
|---|---|---|---|
| 0.1 kg | $19.10 | $32.14 | $86.99 |
| 0.3 kg | $21.30 | $34.34 | $92.99 |
| 0.5 kg | $23.50 | $36.54 | $98.99 |
| 1 kg | $29 | $42.04 | $113.99 |
| 2 kg | $40 | $53.04 | $143.99 |
| 5 kg | $73 | $86.04 | $232.99 |
Duty rates into United States by category
| Category | Typical duty |
|---|---|
| Cosmetics & skincare | 0% |
| Apparel | 12% |
| Footwear | 10% |
| Consumer electronics | 0% |
| Home & kitchen | 3.5% |
| Supplements | 0% |
| Toys | 0% |
| Jewellery | 5.5% |
Typical rates for consumer goods. The rate that applies to your product is set by its HS code, not its category — confirm yours before you commit to a price.
The same product in other markets
| Market | Freight | Landed cost | Retail price |
|---|---|---|---|
| Japan | $14.10 | $27.14 | ¥13,000 |
| Singapore | $14.10 | $27.14 | S$101.90 |
| South Korea | $14.10 | $27.14 | ₩112,000 |
| China | $14.10 | $28.50 | ¥587 |
| Canada | $21.30 | $34.34 | C$135.99 |
Same factory cost, same weight, same target margin. Freight differs by lane, so landed cost and price do too.
Questions people ask
How do I price a product for United States?
Start from what it costs you to make and what it weighs. Add freight for that weight, duty at your HS rate, and Sales tax where it applies — that is your landed cost. Divide by one minus your target margin and fees, convert to USD, then round to what United States shoppers expect to see. This calculator does all of it.
Does weight really change the retail price?
On small parcels it dominates. On this page a 0.1kg unit and a 2kg unit differ by $57 at the same margin, because freight is charged per kilo and small shipments carry a fixed base fee. Bulky-but-light products are charged on volumetric weight instead.
Is there a duty-free threshold for United States?
The threshold is None. The USD 800 de minimis exemption ended in 2025. Treat low-value parcels as dutiable and confirm the current rule with CBP.
Why is the recommended price not a round number?
It is rounded to the convention of the market. United States prices land on $….99, so the calculator rounds up to the nearest one rather than showing a raw figure nobody would put on a page.