Seldons
Export pricing calculator for the United Kingdom
A cosmetics & skincare product costing ₩18,000 to make and weighing 0.3kg lands in the United Kingdom at about $34.64 once freight, duty and VAT are paid. To keep a 45% margin after marketplace fees, price it at £82.99.
Knowing your landed cost does not give you a price. This works from what the product costs to make and what it weighs, through duty, VAT and freight, to a number you can actually put on the page in GBP — rounded the way the United Kingdom prices things.
The duty rate is set by your HS code, not the category. Don't know it? Estimate it from your product page
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What United Kingdom charges on imports
| Import tax | VAT 20% |
|---|---|
| Duty-free threshold | £135 · No duty below GBP 135. VAT still applies and is collected at the point of sale for consignments under that value. |
| Rate used | 1 USD = 0.74 GBP · 2026-08-31 · open.er-api.com (ECB·중앙은행 집계) |
| Price convention | £….99 |
Defaults as of 2026-08. Duty rates, thresholds and exchange rates change, and freight depends on your carrier contract — every field here can be edited. Source: UK Government — Trade Tariff
What actually differs about selling into United Kingdom
- Amazon UK takes 8–15%. eBay and Etsy remain meaningful for niche categories at 10–13% including payment.
- Below GBP 135 the marketplace collects VAT at the point of sale, so your consignment strategy changes the paperwork more than the cost.
- Shoppers compare prices including delivery. A low headline price with GBP 5.99 postage converts worse than one inclusive price.
What each target margin costs the customer
| Target margin | Retail price | Profit per unit | Actual margin |
|---|---|---|---|
| 30% | £59.99 | $20.89 | 30.8% |
| 35% | £65.99 | $26.44 | 35.5% |
| 40% | £73.99 | $33.85 | 40.5% |
| 45% | £82.99 | $42.18 | 45% |
| 50% | £95.99 | $54.21 | 50% |
| 55% | £113.99 | $70.87 | 55.1% |
What weight does to the price
| Weight | Freight | Landed cost | Retail price |
|---|---|---|---|
| 0.1 kg | $19.20 | $32.24 | £77.99 |
| 0.3 kg | $21.60 | $34.64 | £82.99 |
| 0.5 kg | $24 | $37.04 | £88.99 |
| 1 kg | $30 | $43.04 | £103.99 |
| 2 kg | $42 | $55.04 | £131.99 |
| 5 kg | $78 | $91.04 | £217.99 |
Duty rates into United Kingdom by category
| Category | Typical duty |
|---|---|
| Cosmetics & skincare | 0% |
| Apparel | 12% |
| Footwear | 8% |
| Consumer electronics | 0% |
| Home & kitchen | 4% |
| Supplements | 0% |
| Toys | 0% |
| Jewellery | 2.5% |
Typical rates for consumer goods. The rate that applies to your product is set by its HS code, not its category — confirm yours before you commit to a price.
The same product in other markets
| Market | Freight | Landed cost | Retail price |
|---|---|---|---|
| Japan | $14.10 | $27.14 | ¥13,000 |
| Singapore | $14.10 | $27.14 | S$101.90 |
| South Korea | $14.10 | $27.14 | ₩112,000 |
| China | $14.10 | $28.50 | ¥587 |
| United States | $21.30 | $34.34 | $92.99 |
Same factory cost, same weight, same target margin. Freight differs by lane, so landed cost and price do too.
Questions people ask
How do I price a product for United Kingdom?
Start from what it costs you to make and what it weighs. Add freight for that weight, duty at your HS rate, and VAT where it applies — that is your landed cost. Divide by one minus your target margin and fees, convert to GBP, then round to what United Kingdom shoppers expect to see. This calculator does all of it.
Does weight really change the retail price?
On small parcels it dominates. On this page a 0.1kg unit and a 2kg unit differ by £54 at the same margin, because freight is charged per kilo and small shipments carry a fixed base fee. Bulky-but-light products are charged on volumetric weight instead.
Is there a duty-free threshold for United Kingdom?
The threshold is £135. No duty below GBP 135. VAT still applies and is collected at the point of sale for consignments under that value.
Why is the recommended price not a round number?
It is rounded to the convention of the market. United Kingdom prices land on £….99, so the calculator rounds up to the nearest one rather than showing a raw figure nobody would put on a page.