Seldons
Export pricing calculator for Germany
A cosmetics & skincare product costing ₩18,000 to make and weighing 0.3kg lands in Germany at about $34.64 once freight, duty and VAT are paid. To keep a 45% margin after marketplace fees, price it at €96.90.
Knowing your landed cost does not give you a price. This works from what the product costs to make and what it weighs, through duty, VAT and freight, to a number you can actually put on the page in EUR — rounded the way Germany prices things.
The duty rate is set by your HS code, not the category. Don't know it? Estimate it from your product page
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What Germany charges on imports
| Import tax | VAT 19% |
|---|---|
| Duty-free threshold | €150 · No duty below EUR 150. VAT applies from the first cent — the EUR 22 VAT exemption was removed in July 2021. |
| Rate used | 1 USD = 0.86 EUR · 2026-08-31 · open.er-api.com (ECB·중앙은행 집계) |
| Price convention | €….9 |
Defaults as of 2026-08. Duty rates, thresholds and exchange rates change, and freight depends on your carrier contract — every field here can be edited. Source: European Commission — TARIC
What actually differs about selling into Germany
- Amazon.de is the default and takes 8–15%. OTTO and Zalando matter in fashion but both vet brands before listing.
- Return rates are the highest in this list — 30–50% in fashion is normal and the seller pays return postage. Price with that in mind.
- Germans read specifications. A page without material composition, dimensions and country of origin loses to one that has them.
What each target margin costs the customer
| Target margin | Retail price | Profit per unit | Actual margin |
|---|---|---|---|
| 30% | €68.90 | $20.42 | 30.4% |
| 35% | €75.90 | $26.01 | 35.2% |
| 40% | €84.90 | $33.20 | 40.1% |
| 45% | €96.90 | $42.79 | 45.3% |
| 50% | €111.90 | $54.78 | 50.2% |
| 55% | €131.90 | $70.76 | 55% |
What weight does to the price
| Weight | Freight | Landed cost | Retail price |
|---|---|---|---|
| 0.1 kg | $19.20 | $32.24 | €89.90 |
| 0.3 kg | $21.60 | $34.64 | €96.90 |
| 0.5 kg | $24 | $37.04 | €102.90 |
| 1 kg | $30 | $43.04 | €119.90 |
| 2 kg | $42 | $55.04 | €152.90 |
| 5 kg | $78 | $91.04 | €252.90 |
Duty rates into Germany by category
| Category | Typical duty |
|---|---|
| Cosmetics & skincare | 0% |
| Apparel | 12% |
| Footwear | 8% |
| Consumer electronics | 0% |
| Home & kitchen | 4% |
| Supplements | 0% |
| Toys | 0% |
| Jewellery | 2.5% |
Typical rates for consumer goods. The rate that applies to your product is set by its HS code, not its category — confirm yours before you commit to a price.
The same product in other markets
| Market | Freight | Landed cost | Retail price |
|---|---|---|---|
| Japan | $14.10 | $27.14 | ¥13,000 |
| Singapore | $14.10 | $27.14 | S$101.90 |
| South Korea | $14.10 | $27.14 | ₩112,000 |
| China | $14.10 | $28.50 | ¥587 |
| United States | $21.30 | $34.34 | $92.99 |
Same factory cost, same weight, same target margin. Freight differs by lane, so landed cost and price do too.
Questions people ask
How do I price a product for Germany?
Start from what it costs you to make and what it weighs. Add freight for that weight, duty at your HS rate, and VAT where it applies — that is your landed cost. Divide by one minus your target margin and fees, convert to EUR, then round to what Germany shoppers expect to see. This calculator does all of it.
Does weight really change the retail price?
On small parcels it dominates. On this page a 0.1kg unit and a 2kg unit differ by €63 at the same margin, because freight is charged per kilo and small shipments carry a fixed base fee. Bulky-but-light products are charged on volumetric weight instead.
Is there a duty-free threshold for Germany?
The threshold is €150. No duty below EUR 150. VAT applies from the first cent — the EUR 22 VAT exemption was removed in July 2021.
Why is the recommended price not a round number?
It is rounded to the convention of the market. Germany prices land on €….9, so the calculator rounds up to the nearest one rather than showing a raw figure nobody would put on a page.