Seldons
Export pricing calculator for China
A cosmetics & skincare product costing ₩18,000 to make and weighing 0.3kg lands in China at about $28.50 once freight, duty and VAT are paid. To keep a 45% margin after marketplace fees, price it at ¥587.
Knowing your landed cost does not give you a price. This works from what the product costs to make and what it weighs, through duty, VAT and freight, to a number you can actually put on the page in CNY — rounded the way China prices things.
The duty rate is set by your HS code, not the category. Don't know it? Estimate it from your product page
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What China charges on imports
| Import tax | VAT 13% |
|---|---|
| Duty-free threshold | ¥50 · CNY 50 duty exemption. Cross-border e-commerce imports run under separate per-transaction and annual quotas. |
| Rate used | 1 USD = 7 CNY · 2026-08-31 · open.er-api.com (ECB·중앙은행 집계) |
| Price convention | 1 ¥ |
Defaults as of 2026-08. Duty rates, thresholds and exchange rates change, and freight depends on your carrier contract — every field here can be edited. Source: General Administration of Customs of China
What actually differs about selling into China
- Tmall Global and JD Worldwide are the cross-border channels and charge 2–5% plus a deposit and annual fee that a small brand feels first.
- Cross-border e-commerce runs under per-transaction and annual quotas rather than ordinary import rules, which changes both tax and paperwork.
- Product registration requirements are lighter through the cross-border channel than through general trade — the route you choose changes the compliance load.
What each target margin costs the customer
| Target margin | Retail price | Profit per unit | Actual margin |
|---|---|---|---|
| 30% | ¥418 | $16.53 | 30.1% |
| 35% | ¥462 | $21.27 | 35% |
| 40% | ¥517 | $27.20 | 40% |
| 45% | ¥587 | $34.74 | 45% |
| 50% | ¥678 | $44.54 | 50% |
| 55% | ¥804 | $58.12 | 55% |
What weight does to the price
| Weight | Freight | Landed cost | Retail price |
|---|---|---|---|
| 0.1 kg | $12.70 | $27.03 | ¥557 |
| 0.3 kg | $14.10 | $28.50 | ¥587 |
| 0.5 kg | $15.50 | $29.97 | ¥617 |
| 1 kg | $19 | $33.65 | ¥693 |
| 2 kg | $26 | $41 | ¥844 |
| 5 kg | $47 | $63.05 | ¥1,297 |
Duty rates into China by category
| Category | Typical duty |
|---|---|
| Cosmetics & skincare | 5% |
| Apparel | 8% |
| Footwear | 10% |
| Consumer electronics | 0% |
| Home & kitchen | 8% |
| Supplements | 5% |
| Toys | 0% |
| Jewellery | 8% |
Typical rates for consumer goods. The rate that applies to your product is set by its HS code, not its category — confirm yours before you commit to a price.
The same product in other markets
| Market | Freight | Landed cost | Retail price |
|---|---|---|---|
| Japan | $14.10 | $27.14 | ¥13,000 |
| Singapore | $14.10 | $27.14 | S$101.90 |
| South Korea | $14.10 | $27.14 | ₩112,000 |
| United States | $21.30 | $34.34 | $92.99 |
| Canada | $21.30 | $34.34 | C$135.99 |
Same factory cost, same weight, same target margin. Freight differs by lane, so landed cost and price do too.
Questions people ask
How do I price a product for China?
Start from what it costs you to make and what it weighs. Add freight for that weight, duty at your HS rate, and VAT where it applies — that is your landed cost. Divide by one minus your target margin and fees, convert to CNY, then round to what China shoppers expect to see. This calculator does all of it.
Does weight really change the retail price?
On small parcels it dominates. On this page a 0.1kg unit and a 2kg unit differ by ¥287 at the same margin, because freight is charged per kilo and small shipments carry a fixed base fee. Bulky-but-light products are charged on volumetric weight instead.
Is there a duty-free threshold for China?
The threshold is ¥50. CNY 50 duty exemption. Cross-border e-commerce imports run under separate per-transaction and annual quotas.
Why is the recommended price not a round number?
It is rounded to the convention of the market. China prices land on 1 ¥, so the calculator rounds up to the nearest one rather than showing a raw figure nobody would put on a page.