Seldons
Export pricing calculator for the United Arab Emirates
A cosmetics & skincare product costing ₩18,000 to make and weighing 0.3kg lands in the United Arab Emirates at about $35.64 once freight, duty and VAT are paid. To keep a 45% margin after marketplace fees, price it at AED375.
Knowing your landed cost does not give you a price. This works from what the product costs to make and what it weighs, through duty, VAT and freight, to a number you can actually put on the page in AED — rounded the way the United Arab Emirates prices things.
The duty rate is set by your HS code, not the category. Don't know it? Estimate it from your product page
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What United Arab Emirates charges on imports
| Import tax | VAT 5% |
|---|---|
| Duty-free threshold | AED300 · Shipments valued at or below AED 300 are generally exempt from duty. |
| Rate used | 1 USD = 3.67 AED · 2026-08-31 · open.er-api.com (ECB·중앙은행 집계) |
| Price convention | 5 AED |
Defaults as of 2026-08. Duty rates, thresholds and exchange rates change, and freight depends on your carrier contract — every field here can be edited. Source: UAE Federal Customs Authority
What actually differs about selling into United Arab Emirates
- Noon and Amazon.ae split the market at roughly 5–20% by category. Cash on delivery is still common and carries its own failure rate.
- A flat 5% duty applies to most consumer goods, which makes landed cost unusually predictable here.
- Arabic labelling is required for many categories, and cosmetics and supplements need product registration before sale.
What each target margin costs the customer
| Target margin | Retail price | Profit per unit | Actual margin |
|---|---|---|---|
| 30% | AED265 | $20.71 | 30.1% |
| 35% | AED295 | $27.09 | 35.4% |
| 40% | AED330 | $34.53 | 40.3% |
| 45% | AED375 | $44.10 | 45.3% |
| 50% | AED430 | $55.80 | 50% |
| 55% | AED510 | $72.81 | 55% |
What weight does to the price
| Weight | Freight | Landed cost | Retail price |
|---|---|---|---|
| 0.1 kg | $20.20 | $33.24 | AED350 |
| 0.3 kg | $22.60 | $35.64 | AED375 |
| 0.5 kg | $25 | $38.04 | AED400 |
| 1 kg | $31 | $44.04 | AED460 |
| 2 kg | $43 | $56.04 | AED585 |
| 5 kg | $79 | $96.65 | AED1,010 |
Duty rates into United Arab Emirates by category
| Category | Typical duty |
|---|---|
| Cosmetics & skincare | 5% |
| Apparel | 5% |
| Footwear | 5% |
| Consumer electronics | 5% |
| Home & kitchen | 5% |
| Supplements | 5% |
| Toys | 5% |
| Jewellery | 5% |
Typical rates for consumer goods. The rate that applies to your product is set by its HS code, not its category — confirm yours before you commit to a price.
The same product in other markets
| Market | Freight | Landed cost | Retail price |
|---|---|---|---|
| Japan | $14.10 | $27.14 | ¥13,000 |
| Singapore | $14.10 | $27.14 | S$101.90 |
| South Korea | $14.10 | $27.14 | ₩112,000 |
| China | $14.10 | $28.50 | ¥587 |
| United States | $21.30 | $34.34 | $92.99 |
Same factory cost, same weight, same target margin. Freight differs by lane, so landed cost and price do too.
Questions people ask
How do I price a product for United Arab Emirates?
Start from what it costs you to make and what it weighs. Add freight for that weight, duty at your HS rate, and VAT where it applies — that is your landed cost. Divide by one minus your target margin and fees, convert to AED, then round to what United Arab Emirates shoppers expect to see. This calculator does all of it.
Does weight really change the retail price?
On small parcels it dominates. On this page a 0.1kg unit and a 2kg unit differ by AED235 at the same margin, because freight is charged per kilo and small shipments carry a fixed base fee. Bulky-but-light products are charged on volumetric weight instead.
Is there a duty-free threshold for United Arab Emirates?
The threshold is AED300. Shipments valued at or below AED 300 are generally exempt from duty.
Why is the recommended price not a round number?
It is rounded to the convention of the market. United Arab Emirates prices land on 5 AED, so the calculator rounds up to the nearest one rather than showing a raw figure nobody would put on a page.