Seldons
Export pricing calculator for Japan
A cosmetics & skincare product costing ₩18,000 to make and weighing 0.3kg lands in Japan at about $27.14 once freight, duty and Consumption tax are paid. To keep a 45% margin after marketplace fees, price it at ¥13,000.
Knowing your landed cost does not give you a price. This works from what the product costs to make and what it weighs, through duty, Consumption tax and freight, to a number you can actually put on the page in JPY — rounded the way Japan prices things.
The duty rate is set by your HS code, not the category. Don't know it? Estimate it from your product page
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What Japan charges on imports
| Import tax | Consumption tax 10% |
|---|---|
| Duty-free threshold | ¥10,000 · Customs value at or below JPY 10,000 is generally exempt from duty and consumption tax. |
| Rate used | 1 USD = 160 JPY · 2026-08-31 · open.er-api.com (ECB·중앙은행 집계) |
| Price convention | 100 ¥ |
Defaults as of 2026-08. Duty rates, thresholds and exchange rates change, and freight depends on your carrier contract — every field here can be edited. Source: Japan Customs
What actually differs about selling into Japan
- Rakuten and Amazon Japan dominate. Rakuten charges roughly 2–7% plus a monthly fee and expects heavy point-campaign participation; Amazon Japan is 8–15%.
- Packaging is judged. A crushed outer box is a common reason for a return here even when the product is fine.
- Consumption tax is displayed inclusive by law, so the price a shopper sees already contains the 10% — price accordingly.
What each target margin costs the customer
| Target margin | Retail price | Profit per unit | Actual margin |
|---|---|---|---|
| 30% | ¥9,200 | $15.71 | 30.1% |
| 35% | ¥10,200 | $20.37 | 35.2% |
| 40% | ¥11,400 | $25.96 | 40.1% |
| 45% | ¥13,000 | $33.41 | 45.2% |
| 50% | ¥15,000 | $42.72 | 50.1% |
| 55% | ¥17,700 | $55.30 | 55% |
What weight does to the price
| Weight | Freight | Landed cost | Retail price |
|---|---|---|---|
| 0.1 kg | $12.70 | $25.74 | ¥12,300 |
| 0.3 kg | $14.10 | $27.14 | ¥13,000 |
| 0.5 kg | $15.50 | $28.54 | ¥13,600 |
| 1 kg | $19 | $32.04 | ¥15,300 |
| 2 kg | $26 | $39.04 | ¥18,600 |
| 5 kg | $47 | $60.04 | ¥28,600 |
Duty rates into Japan by category
| Category | Typical duty |
|---|---|
| Cosmetics & skincare | 0% |
| Apparel | 9% |
| Footwear | 20% |
| Consumer electronics | 0% |
| Home & kitchen | 3% |
| Supplements | 0% |
| Toys | 0% |
| Jewellery | 5% |
Typical rates for consumer goods. The rate that applies to your product is set by its HS code, not its category — confirm yours before you commit to a price.
The same product in other markets
| Market | Freight | Landed cost | Retail price |
|---|---|---|---|
| Singapore | $14.10 | $27.14 | S$101.90 |
| South Korea | $14.10 | $27.14 | ₩112,000 |
| China | $14.10 | $28.50 | ¥587 |
| United States | $21.30 | $34.34 | $92.99 |
| Canada | $21.30 | $34.34 | C$135.99 |
Same factory cost, same weight, same target margin. Freight differs by lane, so landed cost and price do too.
Questions people ask
How do I price a product for Japan?
Start from what it costs you to make and what it weighs. Add freight for that weight, duty at your HS rate, and Consumption tax where it applies — that is your landed cost. Divide by one minus your target margin and fees, convert to JPY, then round to what Japan shoppers expect to see. This calculator does all of it.
Does weight really change the retail price?
On small parcels it dominates. On this page a 0.1kg unit and a 2kg unit differ by ¥6,300 at the same margin, because freight is charged per kilo and small shipments carry a fixed base fee. Bulky-but-light products are charged on volumetric weight instead.
Is there a duty-free threshold for Japan?
The threshold is ¥10,000. Customs value at or below JPY 10,000 is generally exempt from duty and consumption tax.
Why is the recommended price not a round number?
It is rounded to the convention of the market. Japan prices land on 100 ¥, so the calculator rounds up to the nearest one rather than showing a raw figure nobody would put on a page.