Seldons
Export pricing calculator for Singapore
A cosmetics & skincare product costing ₩18,000 to make and weighing 0.3kg lands in Singapore at about $27.14 once freight, duty and GST are paid. To keep a 45% margin after marketplace fees, price it at S$101.90.
Knowing your landed cost does not give you a price. This works from what the product costs to make and what it weighs, through duty, GST and freight, to a number you can actually put on the page in SGD — rounded the way Singapore prices things.
The duty rate is set by your HS code, not the category. Don't know it? Estimate it from your product page
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What Singapore charges on imports
| Import tax | GST 9% |
|---|---|
| Duty-free threshold | None · GST applies to imported low-value goods regardless of value. Most consumer goods carry no duty. |
| Rate used | 1 USD = 1.27 SGD · 2026-08-31 · open.er-api.com (ECB·중앙은행 집계) |
| Price convention | S$….9 |
Defaults as of 2026-08. Duty rates, thresholds and exchange rates change, and freight depends on your carrier contract — every field here can be edited. Source: Singapore Customs
What actually differs about selling into Singapore
- Shopee and Lazada dominate at 5–12% plus mandatory campaign participation. Amazon.sg is small by comparison.
- Most consumer goods enter duty-free, so landed cost is freight plus GST — the cleanest tax picture on this list.
- Singapore is often used as a test market for Southeast Asia because English listings work and logistics are fast.
What each target margin costs the customer
| Target margin | Retail price | Profit per unit | Actual margin |
|---|---|---|---|
| 30% | S$72.90 | $15.91 | 30.3% |
| 35% | S$80.90 | $20.64 | 35.4% |
| 40% | S$89.90 | $25.95 | 40.1% |
| 45% | S$101.90 | $33.04 | 45% |
| 50% | S$117.90 | $42.49 | 50% |
| 55% | S$139.90 | $55.48 | 55.1% |
What weight does to the price
| Weight | Freight | Landed cost | Retail price |
|---|---|---|---|
| 0.1 kg | $12.70 | $25.74 | S$96.90 |
| 0.3 kg | $14.10 | $27.14 | S$101.90 |
| 0.5 kg | $15.50 | $28.54 | S$107.90 |
| 1 kg | $19 | $32.04 | S$120.90 |
| 2 kg | $26 | $39.04 | S$146.90 |
| 5 kg | $47 | $60.04 | S$225.90 |
Duty rates into Singapore by category
| Category | Typical duty |
|---|---|
| Cosmetics & skincare | 0% |
| Apparel | 0% |
| Footwear | 0% |
| Consumer electronics | 0% |
| Home & kitchen | 0% |
| Supplements | 0% |
| Toys | 0% |
| Jewellery | 0% |
Typical rates for consumer goods. The rate that applies to your product is set by its HS code, not its category — confirm yours before you commit to a price.
The same product in other markets
| Market | Freight | Landed cost | Retail price |
|---|---|---|---|
| Japan | $14.10 | $27.14 | ¥13,000 |
| South Korea | $14.10 | $27.14 | ₩112,000 |
| China | $14.10 | $28.50 | ¥587 |
| United States | $21.30 | $34.34 | $92.99 |
| Canada | $21.30 | $34.34 | C$135.99 |
Same factory cost, same weight, same target margin. Freight differs by lane, so landed cost and price do too.
Questions people ask
How do I price a product for Singapore?
Start from what it costs you to make and what it weighs. Add freight for that weight, duty at your HS rate, and GST where it applies — that is your landed cost. Divide by one minus your target margin and fees, convert to SGD, then round to what Singapore shoppers expect to see. This calculator does all of it.
Does weight really change the retail price?
On small parcels it dominates. On this page a 0.1kg unit and a 2kg unit differ by S$50 at the same margin, because freight is charged per kilo and small shipments carry a fixed base fee. Bulky-but-light products are charged on volumetric weight instead.
Is there a duty-free threshold for Singapore?
The threshold is None. GST applies to imported low-value goods regardless of value. Most consumer goods carry no duty.
Why is the recommended price not a round number?
It is rounded to the convention of the market. Singapore prices land on S$….9, so the calculator rounds up to the nearest one rather than showing a raw figure nobody would put on a page.